iOS应用内置AppStore以及iOS Safari内置Banner进行推广

  Safari has a new Smart App Banner feature in iOS 6 and later that

  provides a standardized method of promoting apps on the App Store

  from a website, as shown in Figure

  7-1.

  Figure

  7-1 A Smart App Banner

  of the Apple Store app

  Note: Smart App Banners only show

  on iOS, not OS X.

  Smart App Banners vastly improve users’ browsing experience

  compared to other promotional methods. As banners are implemented

  in iOS 6, they will provide a consistent look and feel across the

  web that users will come to recognize. Users will trust that

  tapping the banner will take them to the App Store and not a

  third-party advertisement. They will appreciate that banners are

  presented unobtrusively at the top of a webpage, instead of as a

  full-screen ad interrupting the web content. And with a large and

  prominent close button, a banner is easy for users to dismiss.

  If the app is already installed on a user's device, the banner

  intelligently changes its action, and tapping the banner will

  simply open the app. If the user doesn’t have your app on his

  device, tapping on the banner will take him to the app’s entry in

  the App Store. When he returns to your website, a progress bar

  appears in the banner, indicating how much longer the download will

  take to complete. When the app finishes downloading, the View

  button changes to an Open button, and tapping the banner will open

  the app while preserving the user’s context from your website.

  Smart App Banners automatically determine whether the app is

  supported on the user’s device. If the device loading the banner

  does not support your app, or if your app is not available in the

  user's location, the banner will not display.

  To add a Smart

  App Banner to your website, include the

  following tag

  in the head of each page where you’d like the banner to appear:

  

  You can include

  three comma-separated parameters in

  the attribute:

  Note: You cannot display Smart

  App Banners inside of a frame.

  In your app,

  implement the method

  in your app delegate, which fires when your app is launched from a

  URL. Then provide logic that can interpret the URL that you pass.

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